High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

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  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

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How to Write an Effective Mission Statement

How to Write an Effective Mission Statement

Mission statements—the driving force behind a business. Whether you’re a large company, small business, nonprofit organization or professional individual, we all have mission statements, and they all have an enormous influence. What exactly is a mission statement? A mission statement articulates a company’s purpose—the what, how and why of business.

Mission statements can be strong, powerful components of a business strategy, or they can be weak, feeble attempts at defining your purpose. A mission statement can drive a business towards success through a strong business communication strategy. Today we discuss how to write an effective mission statement.

1. Tell what the business does.
The most critical component of a mission statement is to simply tell consumers what the business does. However, this can be easier said than done sometimes. If a business provides multiple services or has a wide variety of products in different fields, narrowing it down to a clear definition can be a challenge. Make a list of everything your business does, then decide on one simple, clear statement that encompasses everything else. For instance, perhaps a business provides marketing services. This can incorporate a large number of services, such as blogging, social media marketing or branding strategy. However, including all of those services in a single mission statement can be pretty overwhelming; instead, something simple like “provides marketing services” includes everything, without being too vague.

2. Describe how the business does it.
Next, describe how the business does it. Here’s where you can include any pertinent information on your customers or employees. This part can also be tricky, because consumers don’t want to read a long, drawn-out explanation of how a company does every single little thing it does. That would be way too much unnecessary information. Instead, include a general description of how the company operates. This is also a great place to incorporate any of the company’s core values. How a business does something often involves their values behind doing it. Perhaps a company’s values includes innovation and customer support. Therefore, the new mission statement could read something like, “Provide innovational marketing services through idea development and exceptional customer support.”

3. Explain why the business does it.
Finally, use the mission statement as a time to explain why the business does what it does. This part describes the passion behind the business, the big why, the reason for all of it. Why does a business do what it does the way it does? Why did someone start the business in the first place? When you add the “why” to a mission statement, it brings it all back together and ties it with a pretty bow. Let’s take a look at our example mission statement when the “why” is included: “Tell a brand’s story by providing innovational marketing services through idea development and exceptional customer support.”

4. Simplify and personify.
Once you have a solid rough draft of a mission statement, the final steps are to simplify and personify. First, a mission statement should be simple. It should use clear, concise language that gets straight to the point in a meaningful way. Mission statements should be one to two sentences long at most. Any longer and you’re looking at a mission novel, that consumers won’t want to read or care about. Next, a mission statement should completely personify the business. It should embody the company’s purpose, reasoning and strategy perfectly. Choose words that are both powerful and specific in order to simplify your mission statement in a potent way.

Writing an effective mission statement is an integral part of building a successful business strategy. Be sure to include the what, how and why of your business, while simplifying and personifying the language you choose. Try out these tips to make sure your mission statement is as effective as possible.